I’m all for promoting jobs and industry in our state. That being said, this gives me high end trap house vibes. Anyone know what “themichiganlife” is and what they’re going for here?
This ad popped up on my Reddit feed. What the fuck am I looking at?
DiscussionHemlock semiconductor has been making them for years. Funny thing is they are mostly sold to China.
Not really....hemlock makes the base material for semiconductors and solar cells with more than 85% sold everywhere but China. They don't make the actual chips
Hemlock also killed Socrates…so…yeah
So-crates
Dust.
Wind.
Dude.
Semiconductor fab inside a rave house is my best guess.
“We make the chips that make Michigan raves!”
Ope…
SK Silton also has Bay County operations where they make wafers. These operations are not like the super high end plants landing in other states, but they are a part of the manufacturing process for semiconductors.
They're trying to advertise that Michigan is not just a great place to work but also to party. This ad is directed at young professionals.
I’m a Floridian. This is appealing to me. We have horrible abortion and weed laws here. All thanks to horrible state policies.
Michigan sounds like a great place to live these days.
As a "not too recent" Florida transplant, it most certainly is!
Several years ago I moved from Phoenix, which is both pretty different but also kinda similar to Florida as I understand it, and I love it here.
We traded places.
My ac bill in Phoenix is about half of what my heat bill was 20 miles north of Ann Arbor. Based on annual use.
Yeah, but you live in Phoenix, so who's really ahead here? 😂 Kidding of course, I know some people head to Phoenix and never look back. I grew up there, and when I finally visited some friends last fall I hated being there. The trip was basically me frowning until we got to the next restaurant. The FOOD. That's what you should be bragging about. It's the one thing I can't get here, the amazing food, everywhere you go.
Michigander relatives come visit and state they want some Mexican cuisine.
I reply, "What kind?
They look at me funny and don't understand there's like.....13 different kinds of Mexican food.
Sonoran, Baja, Oaxaca, etc .Still, I get a hankering fir a coney dog and have to go to Scotsdale to get one.
Asian food is catching on real big right now, the pizza scene is world class, and I like to go those fancy places that have the silverware in a drawer at your table.
Woahh, I've never had drawer silverware. Yes, I got to experience some of that Asian cuisine. My friends were very excited to show me Korean Fried Chicken. The way that popped in so fast, that there's now an "Asian District" in my hometown of Mesa, and that the ASU campus has all these big high-rises now, made me feel like I'd fastforwarded into a cyberpunk-future Phoenix. It was wild. I can't believe how fast it changed.
What really got me about the Mexican food was something I completely took for granted while I lived there, which is that virtually every restaurant you go to has a few Mexican entrees, and they're all at least good if not great. I demolished so many plates of Mexican food while I was there, at one point pulling 4 meals per day instead of 3. Graphed, my enjoyment of Phoenix is just a series of spikes when I got to eat.
I had several of my friends from Phoenix here for my wedding a couple years back. The day after, we hung out on my back deck and went through two large Buddy's pizzas, which they were interested to try after hearing so much about Detroit-style pizza. They said it was better than anything they could get back home. So we're sitting on some world class pizza here ourselves, in quality if not diversity.
Yeah the food is garbage here. All the worst corporate food imaginable. Michiganders need to demand better. Coney Island, Coney Island, Coney Island. That’s all we get
I've dug around and found some gems here, and I just got done saying to that other person I'm talking to that Detriot-style pizza is genuinely top-tier, and a group of people from Phoenix said it was better than anything they had at home. The difference is that in Phoenix, it was like every restaurant was amazing. Here it feels very lucky to find good food; there, it feels unlucky to find something mediocre.
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11d
Yeah I don’t know much about the East. In nyc the food was really good. But California is the best imo. Amazing food everywhere.
You must live in the burbs.
Projection. I’m from State Fair and John R. Anyone in the D who’s conscious knows the food is unhealthy and trash.
And you seriously gonna act like you can’t throw a rock and hit a coney island?
Then you're not even trying. There's a place a few miles north that literally just does Shanghai dumplings. You're literally like 15 minutes away from some of the best Asian restaurants in southeast Michigan. Instead of going to Red Lobster, go to Detroit Crab and Pho on dequindre or 168 Crab and Kareoke on John R. If you want healthy food, there's Trap Vegan on Livernois, Healing Shack on Woodward and 7, and Seva and Detroit Vegan Soul for bougie vegetarian food. There are taco trucks all goddamn over southwest, along with restaurants from damn near every country south of the Rio grande. If you're tired of coneys, you can get a shawarma literally goddamn anywhere.
The food in the area isn't just corporate and coneys, you're just putting in zero effort.
You really need to get out more. All those places are ok. Thats it. They’re just ok.
Yes there are other restaurants other than coney islands. It was an obvious over exaggeration. But you have to swim through a sea of shitty coney islands to get to them.
In California I could pick the first restaurant I saw when driving down the road and the food was good everytime.
Most of the food here is junk food. You should get out of the Midwest and see what it’s like elsewhere.
And as far as corporate, and you thinking you’re getting food from some local restaurant, next time you’re in there go up ask them where they get their food from. It’s all corporate bullshit. Halal isn’t really halal in most places claiming to be. The produce is all from the same companies. And everyone’s cutting corners to make a buck. Michigan is full of fuckery and it took me leaving to figure it out.
Just head to the east side for great food… Ferndale, Royal Oak, Downtown. 🙂
That's true, I have had some very good luck in downtown Detroit!
The John R corridor in Madison Heights has some of the best Asian restaurants in metro Detroit, and Dearborn is an extremely underrated food town. There are solid restaurants for every region in the world around metro Detroit.
Sorry we're actually already at capacity, you'll have to wait until someone leaves. /s
Fire Marshall is on our asssss
I moved to Florida 7 years ago, heading back to Michigan. Just drop everything you know about interacting with people and embrace being an actual community.
Absolutely it's a great place to live! Lots of freshwater coast and tons of public land to explore.
And, despite the winters, there ain’t nothing as glorious as a Michigan summer. Springtime is nature’s way of saying “Let’s party all summer!”
We don’t have spring. What are you talking about? This year was the first year I’ve seen spring in a while. Hell last year we got fucking snow in May! And our summers are hot and humid. Just as hot as FL. A lot of the time I compare our temps to FL. Same in the summer.
Legal abortion and legal weed here, come on up but leave Florida-itis behind please. Drop them while you're passing through Ohio.
12 years here, and let me tell you, I only go back to visit family.
These were my top two reasons for moving here last June. I do not regret it.
You are the exact target audience of this ad
As a former MN resident and card carrying homo, I’m ecstatic that MI has finally caught up to the rights and protections I was accustomed to.
I wouldn't live anywhere else. I also wouldn't even visit Florida, too afraid of all the bat-shit crazy tRumpers and that unhinged governor.
Do you have any clue how many trump supporters live in Michigan? Speaking as a resident
As someone who lives in southwest Florida for a year during covid, I'm never moving out of Michigan again!
No hurricanes, no earthquakes, no alligators
We tell ourselves that every time it snows and we have to scrape the ice off the car windshield
Also, housing is cheaper. I got a 3br house for $135k.
I came here from California and while it didnt have those particular issues it certainly had its own share plus the last few years my neighborhood came with a crackhead head ever few feet set up in tents or RVs that would poop on my lawn or cause trouble. I'm glad to be out of sac..
I’ll trade you. You can have these shit roads, shit weather and a shit governor. As far as weed, yup it legal but there’s also fucked laws around DWIs here too. Have fun. Oh and even though the roads are fucked we also have high taxes. Look at the city taxes for Detroit. My home boy pays $7k a year for a 1400 sq house. Fucking Detroit!
No no no.
I am trying to convince my partner to move there. I feel like Michigan is Washington state light and Detroit is going to revitalize over the next 20 years.
Detroit has been massively revitalized in the last 15 years, there's still work to do, it it has absolutely distanced itself from it's past. Also I do agree about Michigan and Washington (and Oregon to an extent), liberal cities with fairly liberal suburbs (some wealthy red pockets occasionally) and our very red rural areas are more libertarian than a lot of other states providing an easier path to certain policies than the evangelicals you find dominating the south.
And it fails. It’s tries way too hard.
It didn't fail, it's been cross promoted naturally and we are here discussing it
it only succeeds if young professionals move to michigan. This isn't like mcdonalds where they always want to be at the front of your mind. This marketing has a different factor for success
I moved here.
I grew up in NY and lived in PA, OH, and TN (briefly) before moving here but I love it here.
The valedictorian and salutatorian from my HS (in NYS) both married each other and moved here and work at DOW now.
Or young professionals stay in Michigan. It's just trying to stop brain drain by promoting awareness of what's available. It doesn't need to directly lead to a hire, it just needs the right people to Google the right things
my IL coworker's son studied in Michigan (engineer) graduated two years ago and stayed.
I'm an engineer that graduated 2019 and I moved here four years ago for work. I came from Texas. As much as I miss Dallas, life is better here for sure now.
Would you say you’re the intended audience for this ad?
I am definitely part of the intended audience. I’ve seen ads like this all the time on Instagram. I got my engineering degree at UofM and now live in California. My social media follows will tell you that right away. While I never saw this particular ad, the ad I saw focused on low cost of living plus good jobs. It worked enough that I remember the ad, but not enough that I would move back. I love Michigan but I’m not sure it’s in my plans at this stage of my life.
You’ll change your mind when the drinking water in CA runs out. (Only slightly kidding.)
Me personally? No. However I do have multiple close friends in fabrication so the algorithm is not far off the mark.
Can also confirm it’s true, at least for EDM/bass music the scene is better than ever. Metro Detroit here, and I’ve already been to 30 concerts this year with no sign of slowing down
The music scene in general in metro Detroit is fantastic, EDM, Hip-Hop, and Rock are all very well represented here.
Ya know, the night life in the Royal Stroke goes hard with all of the marketing grads from CMU/MSU.
We already have Better Made.
Their barbeque is the best chip ever made.
Rainbow chip supremacy
The absolute best.
YES
We lost Stroh's.
Stroh no!!
That's on the list of first things I buy when I move back to Michigan here soon. Move in essential.
Clean Room Rave!! They’re the best
No crumbly food 🚫
Drop some E and dope some P’s or N’s!
HELP, GLITTER, OH GOD THERE IS GLITTER IN THE CLEAN ROOM SOUND THE ALARM.
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12d
Damn. A victim once again of confusing marketing.
Hey there, I work in marketing and advertising! I guarantee you they were serious when they made these ads and thought they were really clever. Instead the messaging gets lost pretty easily and it tries way too hard. These ads are crap, and yeah we’re sharing them, but no ad agency sets out to make crap ads like these to get them viral and talked about. That’s a myth. Someone at the agency or client-side definitely thought this was clever, though.
Very few instances. This was definitely trying to be crazy and zany, yeah.
100%. Work on the creative side of advertising and I’ve never once heard a brief or idea that was centered around “let’s be intentionally confusing or misleading to get people sharing this thing”.
I think people are confusing the weird clickbait stuff they see online where some account shares a pic or an article that is very clearly mislabeled in some way because they know it will create engagement in the comments. In real advertising, that is never happening in my experience
We got you a job here in Pontiac where you can make weapons grade molly for electric foresters.
That Is what I read from this.
Or..
On-site deer wasting syndrome testing centers in the boomer exclusion zone.
You don't have an industrial grade clean room in your preferred night club?
I can’t think of anything more opposite of a clean room than a night club 😂
I've been in some clubs where I wish I had a bunny suit on.
In Michigan, you can be the Nightclub Virologist that you’ve always dreamed to be!
When I first saw this, it was so jarring I thought it had to be AI-generated.
It absolutely has the AI vibe.
I thought so too. I still think so. 🤷♂️
It definitely could be
Looks like another shift at the Okemos disco disc factory
Maybe better than the Okemos shrimp factory!
ChatGPT- please put these professions in a rave setting.
We want to be #1 in Meth making
We gotta be top 10
Looks like someone took some Molly while working in the lab
Shitty marketing.
That is exactly how we live here. Hazmat suits and disco raves are just an ordinary day in MI.
And redevelopment of brown fields.
We don't talk about those anymore.
You make disco balls
Sign me the f up
That thing is now a high end coke mirror, for the high end trap house.
This is pure DALL-E vomit
Im pretty sure using silicon wafer technology to facilitate the sale of narcotics is a felony in Michigan
This definitely isn't one of Tim Allen's pure Michigan commercials😂
This is just one segment of a state and national ad campaign to promote Michigan as a great place to live, work and play. Go the website www.themichiganlife.org to see what Michigan has to offer. Including over 70k current job openings.
Is State of MI running it? I thought they already had a job portal.
The website links to the job portal, that’s more like a landing page for people who are considering moving here for the most part, it includes career and recreation opportunities
MEDC is running it.
Links to the State portal without the junk. Also takes higher level jobs directly from top tier companies.
Lol i laughed at this too, im like wtf is this guy doing?
💯
We work hard, we play hard
Or something...
Hot stuff, coming through!
Apparently, Michigan has taken semiconductor fabrication to the next fucking level, such that you no longer need to keep wafers in a clean room, you just deliver them straight to a nightclub dance floor.
Don't hate on them for throwing shapes at a rave.
They ran the same type of promotion for jobs in Michigan in 2007-2009. No worker left behind. It was like getting all the state taxes you ever paid back for education, food and basic UBI. A big push for nursing and IT. It was a really good program and you just had to maintain a grade average.
They failed to let everyone know they would be paid the absolutely lowest possible wage which is why they lost so many nurses and tech before that point.
I know because I did it and did IT for about 6 years. They also didn't tell us that while IT guys need to maintain professionalism and courtesy, no one else in the entire office industry is required to treat us like people and nothing will happen to them especially if they are office women. That's just my experience with 1000 network devices and about 800 women in the medical field as a 3rd party IT support.
Worked at a household name company here in AZ that had a division in Lansing.
The pay in Michigan was 2/3 of AZ wage.
Same cost of living.
Yeah, no.
Not moving back.
It’s probably looking great for people in red states though -
I don’t know if you understand how bad things are getting in red states with the abortion laws.
This is very appealing to me. I have lived in Florida for 25 years. Things are bad here because of horrible state policies. We have a full 6 week abortion ban. I have several friends who have had to move out of state because they want to start a family. The abortion laws make pregnancy too dangerous.
If I were in health care or education, I would definitely be looking at Michigan.
Indeed just try to start career placement while you take a program otherwise you will be competing with every graduate across the state and welcome. Yes, red states are worse for sure.
You have no idea.
I throw rocks at my IT support. JK, I couldn’t do my job without them.
A poorly conceived advertisement.
Tech jobs and night life. It’s what the kids like.
Ionia State Penitentiary rave? IDK…..
Michigan did invent Techno…
Literally five posts down from this one in my feed. 🤦
😂 You are the market!
We're on the cutting edge of disco tech.
Nice!
Why are there things like blenders falling from the sky?
Because AI
Lol 😭 this is MEDC’s…interesting way of advertising that Michigan is not only a place to work in cutting edge industries (semiconductors) but also a place to play (go to a nightclub?). It’s specifically targeting young professionals.
The results of the Growing Together Council (the group in charge of the population growth study) basically just said Michigan needs more young professionals, stat. Governor has been working Michigan’s recent inclusive policy wins (LGBTQ, abortion, and worker protections) into talking points about why out of staters should move to Michigan. Because You Can In Michigan!
I, too, make semiconductors in the very sterile environment of… raves?
Processor manufacturer employee: “Wait a minute, this ain’t the fabbing facility”
I like it. Bout time we celebrate scientist like the rock stars they are.
I entirely agree with that sentiment!
Electric Forest?
No, I don’t see any sage burning in the ad
Okies...
Largest MDMA pills ever.
They're hiring ppl to clean chemical spills at raves
Seems valid
Can you bring chips to the party?
I even took a screen grab to ask people in real life about what this fucking picture is trying to convey.
Employee of the Year award is off da chain!
Looks like someone is having a Rave with Walter White
Reminds me of the old 90s Intel advertisements with the dancing people wearing cleansuits:
https://www.youtube.com/watch?v=paU16B-bZEA
https://www.youtube.com/watch?v=5zyjSBSvqPc
Honestly it got me to click on their website and since then I’ve been thinking about moving to MI lol
Do you like Bob Seger?
Their early work was a little too new wave for my taste.
The System was Motown blueprint 101
It’s run by the Michigan Economic Development Corporation. If the goal was to stand out and get your attention, it seems to have worked.
Indeed, in the name of confusion however
Attention is only one aspect; you still have to communicate a message. This is a confusing, poorly designed ad because you can't discern the message without actually taking a non insignificant amount of time to parse the content. Even with a generous glance it looks like an ad for a venue, not semiconductor manufacturing jobs. "Employment" is literally the last thing I would take away from the artwork as it is.
Source: have been working in advertising design my entire 15+ year career
Theater Bizarre
This is so funny lol
Looks like AI generated nonsense … or I hope
Just making satellites at the rave
It's a slice of sapphire silicon wafer being held by a Wuhan worker. Ironically symbolic of Americaa wealth exchange with Asia. They're take our treasure and we dance.
All the ad council knows about the new work force is that they like technology and they love to vape.
It’s a 59 million dollar tax funded ad campaign by the MEDC.
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Interesting...apparently we've been trying to get semiconductor fab into Michigan for some time, which I didn't know. Seems like an ad that isn't actually aimed at most of the people who will see it.