App Store Optimization AKA ASO

A few months back, I found myself lost in the vast expanse of app stores, struggling to make my mark in the digital world. No matter how innovative my app was, it seemed to vanish amidst the sea of competitors, barely noticed by potential users.

Frustrated and unsure of what to do next, I stumbled upon a beacon of hope – Appfillip. Their reputation as experts in the realm of app store optimization and marketing preceded them, and I decided to reach out for assistance.

From the moment I connected with their team, I knew I was in good hands. They listened attentively to my concerns and understood the unique challenges I faced. With their guidance, I was on a journey of transformation for my app.

Appfillip's expertise shone brightly as they meticulously crafted a tailored strategy to enhance my app's visibility. Their support was unwavering, providing invaluable insights and advice every step of the way.

If you're also struggling to get your app noticed in the crowded app stores, consider taking advantage of Appfillip's App Store Optimization services.

The app icon is crucial as it serves as the first impression of your app, impacting its visibility, recognition, and user engagement. A well-designed app icon enhances brand identity, communicates the app's purpose, and stands out in crowded app stores, enticing users to click and explore further. It's the digital handshake that invites users into your app's world. To know more, read our blog on the Importance of App Icon Design for Your App.

To design effective ads for apps, focus on:

1. Understanding Your Audience: Know who your target users are and tailor your ads to their preferences and needs.
2. Compelling Visuals: Use eye-catching graphics and imagery that reflect your app's features and benefits.
3. Clear Messaging: Communicate your app's value proposition concisely and effectively.
4. Strong Call to Action: Encourage viewers to take action, such as downloading the app or visiting your website.
5. A/B Testing: Experiment with different ad formats, visuals, and messaging to optimize performance.

To know more, read the blog "How Can You Design Ads for Apps Effectively."

To master A/B testing for app marketing:

1. Define clear goals: Determine what metrics you want to improve.
2. Choose variables wisely: Test elements that directly impact user behavior.
3. Segment your audience: Target specific user groups for more relevant results.
4. Run concurrent tests: Test multiple variations simultaneously to save time.
5. Analyze results rigorously: Use statistical significance to determine winning variations.
6. Iterate and optimize: Continuously refine your approach based on insights gained.

To know more, read the blog "How to Master A/B Testing to Improve Your App Marketing".

any good websites to use for IOS and samsung store and third party android stores ASO for skillz and real cash games ?

To enhance your app's visibility in the App Store using ASO, focus on keyword optimization, compelling app descriptions, captivating visuals, positive user reviews, and frequent updates. For a thorough understanding of these strategies and more, check out our detailed blog post "How to Improve Your App Visibility in the App Store Using ASO."

Here I told you what cross-localization is - https://www.reddit.com/r/ASO/comments/1cfvle1/crosslocalization_in_the_app_store/

Now let's analyze the mistake we notice in almost every second ASO project, it's called: "Duplicate keywords in metadata in unequal fields for App Store".

When you are preparing metadata, pay attention to where you use the keyword in the metadata in one localization and cross-localization in the metadata (Title/Subtitle/Keywords).

For example, if "fitness" is in English (US) in Title and in Spanish (MX) in Keywords, then Apple can index it from anywhere❗ You don't know where the indexing will come from.

So if Apple indexes the keyword from the Keywords field, you'll get a lower position.

Actual example:

Planner 5D app - https://apps.apple.com/gb/app/planner-5d-interior-design/id606173978?l=en#iphonex

English (UK) Title:

🔹 Planner 5D: Interior Design

English (Australia) Subtitle:

🔹 Interior & Floor Plan Creator

Mistake: Incorrect use of the word "interior" for Australia. This means that Apple can index the word "interior" from the English (Austalia) Subtitle, but not from the English (UK) Title, and thus the position for "interior" in Australia will be lower. 🙄

How to fix it? ✅

Answer in the ASO Busters community - https://discord.gg/kr78W9aSDD in #appstore thread.

Promoting your app on social media involves understanding your audience, creating engaging content, optimizing your profiles, and sharing regular updates about your app's features and benefits. Utilize various social media platforms to reach your target audience effectively.

To know more about promoting your app on social media, read our blog "How to Promote Your App on Social Media."

To increase mobile app downloads, focus on optimizing your app store listing with compelling visuals and keyword-rich descriptions. Leverage social media, influencer partnerships, and app store optimization (ASO) techniques. Engage with your audience through targeted advertising, email marketing, and community building. Encourage user reviews and ratings to boost credibility. Continuously analyze metrics and iterate strategies for ongoing growth.

"If you're looking for more detailed strategies on how to increase mobile app downloads, check out latest blog post where I dive deeper into each of these tactics and provide actionable tips for success

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I just released my new app and I am curious about how to engage the user as much as possible when he/she downloads the app.

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Also would love to hear some feedback on my app in general :)

https://apps.apple.com/si/app/flownote-to-do-list-planner/id166933017

To improve your iOS app store ranking:

1. Optimize metadata with relevant keywords.
2. Encourage positive reviews and ratings.
3. Focus on app quality and user experience.
4. Regularly update your app.
5. Run promotional campaigns to increase downloads.
6. Localize content for different regions.
7. Utilize ASO techniques for optimization.
8. Engage with users through feedback and support channels.

Implementing these strategies can boost your app's visibility and success in the App Store.

If you're interested in learning more about boosting your iOS app's visibility and success in the App Store, feel free to explore the blog "How to Improve iOS App Store Ranking" for comprehensive guidance and actionable strategies.

Sure, here's a summary of how to improve your app's ranking on the Google Play Store:

1. Keyword Optimization: Use relevant keywords in your app's title, description, and metadata.
2. Visual Appeal: Create an attractive app icon and screenshots that accurately represent your app's features.
3. Informative Description: Write a concise and informative description highlighting key features and benefits.
4. Positive Reviews: Encourage satisfied users to leave positive reviews and ratings for your app.
5. App Performance: Ensure your app performs well across different devices and screen sizes.
6. Regular Updates: Keep users engaged by regularly updating your app with new features and improvements.
7. Promotion: Promote your app through various marketing channels to increase visibility.
8. Localization: Localize your app content to cater to different regions and languages.
9. ASO Tools: Utilize ASO tools to track performance, monitor keyword rankings, and gather insights.
10. User Engagement: Focus on engaging users and retaining them through effective strategies.

To delve deeper into optimizing your app's ranking on the Google Play Store, check out our blog post "How to Improve Google Play Store App Ranking."

Improving your app retention rate involves understanding user behavior, optimizing the onboarding process, personalizing the user experience, utilizing push notifications and in-app messaging, providing continuous updates, rewarding loyalty, integrating social features, soliciting user feedback, and optimizing app performance. By implementing these strategies, you can enhance user engagement, satisfaction, and loyalty, ultimately leading to higher retention rates and a more successful app.

If you want to delve deeper into strategies for enhancing your app's retention rate, you can check out our blog post titled "How to Improve App Retention Rate" for detailed insights and actionable tips.

Hi all!

I wanted to share about my platform, GrowASO.com which helps mobile app developers increase their app downloads and keyword rankings using AI.

Some of the key features of GrowASO:

• AI Listing Optimizer (using GPTs to automatically recommend optimized app listing texts for App Store and Google Play)
  
• AI Icon Optimizer (AI generated app icons to run fast experiments and grow conversion rates)
  
• Keyword Rank Tracking (iPhone, iPad, Android keyword rank tracking)
  
• Keyword Research (traffic and difficulty estimates along with top competitors for given keywords)

I hope this benefits mobile app developers and I look forward to hearing your feedback once you use it! For any questions, please feel free to let me know.

Thanks!

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Hi. Just created ASO extension for Google Sheets that simplifies iOS app metadata analysis. It extracts metadata and rating counts across all locales (languages) and presents them in a convenient table format in one sheet.
👉 https://workspace.google.com/marketplace/app/apple_ios_app_store_aso_parser_by_aweb/848892862043
Please try it out and leave feedback and rating.

I was approached with a job opportunity which was basically a task scam. It started of with allowing for small successful withdrawals. Then once the amount reached a certain amount, the fees and deposits started coming. Keep in mind these are not divulged until and if you put some funds down.

As soon as you put some funds in, they say we need another fees. If you are late by a bit they will even charge you late fees, even by 2000 usdt. At the end of the day this is all for $500 of profit you made doing some tasks or reviews as they call it.

You are placed with a mentor who will offer to help you financially but the fees will never end. They even went to the extent of providing a letter of guarantee which was a sham and of course, they didn't let me withdraw any funds.

They say they work with Team Lewis and provide you with a letter on official letterhead. They work with USDT and other crypto currencies. I would steer clear of any job with Team Lewis Tourist Lodging.

How can i find native keywords for different countries? For example; What is the common term for 'AI' in Japan?

Do you need to repeat the keywords in the Title? Do you need to split "phrases" into "words"? What works better, exact match or split into words?

Part 1️⃣

💡 𝐈𝐧𝐝𝐞𝐱𝐢𝐧𝐠 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐝𝐢𝐯𝐢𝐝𝐞𝐝 𝐢𝐧𝐭𝐨 "𝐰𝐨𝐫𝐝𝐬"

We've tested many times what works better exact match (クロネコヤマト宅急便) or character split (クロネコヤマト,宅急便) and we see that the positions haven't changed (screenshot). Also, more keyword pairs will be covered when splitting phrases.

𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧:

✅ Exact match keyword coverage in the Keywords field doesn't improve indexing.

Part 2️⃣

💡𝐃𝐨𝐞𝐬 𝐀𝐩𝐩𝐥𝐞 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐭𝐨 𝐬𝐩𝐥𝐢𝐭 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐬 𝐢𝐧 𝐓𝐢𝐭𝐥𝐞 𝐚𝐧𝐝 𝐒𝐮𝐛𝐭𝐢𝐭𝐥𝐞? 𝐃𝐨 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐝𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐩𝐚𝐫𝐭𝐬 𝐨𝐟 𝐚 𝐩𝐡𝐫𝐚𝐬𝐞 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐟𝐢𝐞𝐥𝐝?

The second part is in the ASO Busters community > https://discord.gg/kr78W9aSDD in the App Store thread.

Hi,
Are there any free ASO tools for checking keyword volume and keyword difficulty. Unlike web (semrush, Ahref, moz) the ASO tool subscriptions are very high end.

So was looking for free recommendations. Anyone ? Thanks!

I recently launched a new flashcard app called "Retain" with the title "Flashcards meet AI: Retain." I put "flashcards" first in the title because it's a popular search term, despite being competitive. I was hoping Apple's alleged organic boost for new apps would help me gain traction in the first week, planning to change the title to something less competitive later.

Initially, I selected "launch in all countries" but then limited availability to just the USA and UK after reading that US users are the biggest spenders. I thought this would concentrate the rumored 8k organic impressions in these markets.

However, after 2 days, I've only received 200 impressions. Is this a sign that something is wrong, or does Apple's boost work differently than I assumed? I'm guessing they don't give thousands of free impressions but rather bump new apps up slightly in search rankings (e.g., from rank 50 to rank 20).

Can anyone provide insights or share their experiences with launching a new app and the initial impression numbers they received?