ChatGPT uses Bing and Perplexity uses Google. Both essentially use PageRank which means that PageRank has won the search wars (1990-2024)

Google doesnt have a preference or prescribe content structure or architecture.

Your content might span more indices and have too little authority and pan out

Your content t might rank well but narrowly with less content.

So - it comes down to authority.

Yet people still folllow Cyrus, Lily, Malte, Marie Haynes and Lidia

The USPS shouldnt be for profit, police departments, education, fire - not for profits. Absolutely, these are critical to societal function and they cannot make a profit. But how come healthcare can/does?

But that was a distraction you took - its not a fair or equal comparison.

Here's the founding message from Amtraks website,:

Amtrak is a federally chartered corporation, with the federal government as majority stockholder. The Amtrak Board of Directors is appointed by the President of the United States and confirmed by the U.S. Senate. Amtrak is operated as a for-profit company, rather than a public authority.
soure:Amtrak

When it comes to a company that provides a service on the commercial market

But Amtrak is a transportation company. It is not providing a reduced cost service, it is bloated and inefficient.

Not understanding that means any further talking points from you totally broken.

You're the one using false equivalencies.

No, I compared the model. Obviously Amtrak is bigger and older. But Amtrak is unprofitable. Amtrak couldn't make a profit if it tried. Amtrak makes Rail look hopeless - yet Brightline came along

Its cheaper, its faster, its beautiful. You don't have to be the size of Amtrak to compare models you can look at scale. Amtrak and NJ transit have horrible cars and cost a fortune to go anywhere. you can't even see out of the windows on NJ transit. Its a horrible experience from start to finish.

These companies exist almost entirely to serve the union staff. You might not like that position but its a positon many people hold.

Amtrak is ridiculously expensive compared to European trains for example....even Ireland does better.

https://www.reddit.com/r/transit/comments/t3efi4/why_are_amtrak_tickets_so_expensive/ 

High traffic from Google can improve SEO. But high traffic from ANY other source will make no difference

Yawn.....

Everything else is absolutely what people should be analyzing! One of the best analysis breakdowns on the web

This is a great doc Dazzle.

Just one thing - outbound links don't deteriorate or negatively affect your page/domain in any way. They dilute the outgoing authority flow but having 1, 5, 50 links wont reduce the pages ability to rank

I've noticed an increase in ranking on certain terms. There has been no change. A category page that was first and then dropped to 30th position came back in the top 5 like a bullet. Here, I didn't understand a thing, in two days. It's as if a penalty had been removed from the algorithm.

Still super broad: Whats the time frame? Going to the top 5 and dropping again after 48 hours or so or oscillating is standard SEO (based on the thin details you've provided - you've written words but the word count 100:1 detail count). If keywords oscillate but don't hit a good CTR, they drop. Osciallating is good because settling on position 30 = bad - you might as well give up on this URL and try again. A penalty is unlikely - it would mean all of your pages stopped and/or you couldn't find the domain in search at all.

It has no pbn or anything, it was white from white.

I don't know that you can fully validate this - I know I would struggle

For the increase, in August 2022, my client wrote 5 articles a day for 9 months. His blog went from 200k per day to 1 million. Recipes and explanations of his products. 

Impressions? Visits?

Here, I'm trying to have opinions with you to try to build a plan.

This doesn't make a lot of sense, how is this helping me understand what you're seeing?

Since I don't have a big team, it's a good way to exchange ideas. 

I've been a team of 1 for 20 years, I don't think headcount is a problem here

Thank you for your ideas. 

I like Gleen on twitter and he was talking about how some hcu sites are coming back to life, but slowly. Let's say that from September to 15/05 it was falling, here we notice a small rise. 

This is the problem when you don't have a lot of technical knowledge. What Glen is talking about is nebulous; its not a hard fast fact - its just hot air designed to manage his relationship with his followers because that's the stat that makes him an expert. I'm not saying he's wrong but you've moved from hard data to emotional views, its not helpful

Now I have to tackle a second question: why did his Google merchant go from 120 views a day to 0 from October 2023 to January?

I don't know - its the first time you brought up merchant?

Nope. Relevance and Authority are on opposite sides - they are not in the same column. Authority Must be eaned, it cannot be created - like currency, like degrees, like mayors, like senators, like police officers etc. 3rd party validation.

Everything in an index is relevant - When you search "BMW" for example and there are 300m results (just noticed that google stopped publishing this - interesting) - for example, they are all relevant. Relevance puts you in the index, not your placement in it.

HTH

google only show pages with relevent content to what someone is searching for.

Nope, this is not what Google does. Google serves content that people like. Relevance is pretty broad.

What it sounds like you're trying to characterize it as your site being "more relevant" - but this is subjective. At the end of the day , your problem is that people are clicking on doordash etc because they have accounts or want to buy from there.

This is also why Amtrak is so expensive and cannot make money. but Brightline...

Its staff - they brigade from union forums to downvote and call people a d!ck when they complain about United staff.

Sorry but this couldnt be further from the truth. PAgeRank is fundamental to the working of SEO (Google SEO Starter Guide, 2024). The sites that linked to these domains that the owners claim "they earned" after the ranked are also mostly gone.

Authority *must* be earned. Theres literally no other way to do it - Bing just reverse engineered Google's PageRank. AI "search" engines run on Google - like perplexity literally just cites the top 3-5 domains for anything you type in that it gets from Google.....

I think Google did their job removing these domains!

I checked the first domain. Completely penalized. Totally crap content. 1.3m backlinks - how do these people expect us to believe that they 'earned" these backlinks? Most of the domains that had dofollow <3 links per domain are now non-existent, Forbes, and other sites.

Bought backlinks look like legit backlinks - there's no way that site grw 1.5m visits in 12 months using organic white-hat SEO with that content

This is a great question - a company I was working at tested and deployed a ZTNA solution that is definitely not VPN and definitely faster for their remote workers using SASE, SD-WAN and UCaaS, with 1,900 points-of-presence in the cloud. One of the main reasons accessing SW-Dev Repositories and Zoom/Meet/Team meetings were just too choppy - esp with folks across APAC and the USA wasn't bandwidth, as most users had at least 50mb and these video confersing tools say they only require at the most 5mb - was down to packet loss, which drastically killed whatever pipe the ISP was feeding.

The IT team that tested it across the incumbent and then three other alternatives plus control PC's with no VPN found it was up to 30X faster....

That's not just a VPN re-packaged as ZTNA as quite a lot of people think

If you look online though, ZTNA solutions aren't just another word for VPN --- there are ZTNA solutions that can speed up connectivity by doing things like reducing packet loss, smarter routing through cloud points-of-presence,

Thats not a very comprehensive piece of analysis, and its certainly not convincing. u/bigtakeoff is making a valid point: look at the dramatic rise in ranking before the peak, which looks like a massive cliffs edge - this is also in part to how SEMrush calculates positions but it looks like they ranked really quickly in sprints and the most recent one was immediately followed by a complete drop off - as this is the only way SEMRush is going to register ( it has access to maybe 5% of global search terms, so the fidelity is pretty low).

Now, people always seem to want to believe meteoric growth like this is possible and so we seem pre-conditioned to go wow - that's great. But tell me how a site got from these positions suddenly? Like that's not how topic authority and cornerstoning work - that looks like guest posts.

Link Spam (to use the official Google term from their guide) is not about spammy links or how many links or how often, its not a scale of good/better - its binary. If a link from a site on a keyword matches, and the incoming link has lots of authority, that page is going straight to one. Ranking from inherent authority is weeks. And there are a lot of keywords piling up from the looks of it.

Link Spam actually looks legit - like a keyword in a blog post on a site that matches the topic usually exactly matches the slug or phrase of the targeted page. Its VERY difficult to root cause - because you have to look away from all the spam. And in SEMrush you can only turn off multiple links from domains or singular links - and its possible they bought more than one link from the same domain in a PBN