good morning,
I've taken over a file from a new client and I don't really understand his downfall since September 2023, he started losing his keywords on September 18, the day of the HCU and his site is falling, he's in the process of rewriting his ecommerce site, he has a blog where he writes articles about his products.
It's an ecommerce affected by the HCU.
I'm not sure how to get it back.
Organic traffic divided by 5, his blog went from 110k per month to 22k, his ecommerce site from 400 views per day to 30 views per day in his country.
It's complicated, because sites with 4 lines are passing him by.
Do you have any ideas?
In June 2023 it had 904 keywords in the top 3, today 185. It is currently losing 5 top 3 keywords every 2 days.
What do you see in search console? Did pages get deindexed? Or is there the same amount of pages, but they get less traffic?
Which queries are reporting a traffic loss? Are they branded? Commercial? Is there a trend in the queries that lost clicks or impressions?
What industry is this client in? Is it a reseller? Or do they sell their own brand? Is it a B2B or B2C client?
Did they ever experience such a drop before? Did you see any unexpected spikes in traffic since they have their site?