Like everyone else said, the price is wrong but the concept is right.

Be careful with pre-templated websites from an EHR. It might look fine, but you want it to scale well on Google and Bing.

If you search for chiro services in your area, count how many were built in-house and how many were done by an agency or freelancer. Worth noting.

Other than that, split testing is absolutely the answer here.

We love Jane personally but your comments show that you are leaning toward SimplePractice which is also a great choice.

Are you on a Content Management System like WordPress? If so, you will want to look into form builders with conditional functionality. From there, you’ll be able to build out routes based on boolean logic.

For contracts: PandaDoc or SignNow

For payments: Stripe

Stripe is notorious for siding with customers, which is understandable. Easier for them. Make sure your contracts protect YOU and the client. Clients love having peace of mind with certain clauses. For example, we feature a "No outsource guarantee" which basically says if we outsource project work to outside sources and get caught, our clients get a full refund. Obviously, add clauses to protect you too.

There are not many options.

1. Organic SEO.
2. Paid Ads.
3. Social Media.
4. Affiliate Marketing.
5. Newsletter Marketing.
6. Cold Calling.
7. Cold Emailing.
8. Cold Social Media reachout.

Paid Ads are great for a proof-of-concept. Does the marketplace even want your product? Will be most risky/expensive up-front but can save years of your time.

Google Tag Manager can handle the geolocation I believe. You can use GTM and the CookieYes tag template to fire based on location.

​

This guy has some solid guides: https://www.youtube.com/@LeonKorteweg

We typically use Google Tag Manager and CookieYes, which allows different regions to fire different consent policies.

​

You may not need to use Google Tag Manager, as u/---_____-------_____ has pointed out.

Jane is worth it. If you are pushing a reasonable amount of appointments, Jane is the way to go.

​

Clinics we've crossed paths with from $100k to $2MM yearly are using Jane. It just works.

Submit sitemap to Google Search Console (assuming you did this).

Create Google Business Profile.

Link website to Google Business Profile.

If still in a desperate situation, we've seen success with the Google Indexing API. Although this solution is meant only for events and other temporary endeavors... So use that at your own discretion.

WordPress (.org) software on a cheap, shared web hosting platform. Best to start when scaling a simple site.

Great points.

​

1. Elderly population being referred is totally common and true! We still win patients who have not been referred from Internet searches, though. And Facebook Ads.
2. Google search still wins over social media. The data is there. Social media accounts for a much smaller slice of the market. Tides are shifting, but not enough.
3. The medical content is mostly for search engines to lead users to the right place. Think, "back pain Detroit Michigan" search on Google leading to a page on your site.

Overpromise and underdeliver is poisoning our industry, so I don't blame you for flinching at my initial advice. Your anecdote of adding 800 patients in 365 days is impressive without SEO; however, this still does not beat our performance for larger practices.

Once again, congratulations on the success! Our advice is still useful for other practices.

Not to argue, as everyone has different perspectives which is totally cool... But why do you say educating your audience with medical content is horrendous advice? At the end of the day, Google and Bing use crawlers to index content on your site. The more neatly packed content you have, the better. Everything needs to have a place, like a library.

​

This is the main way how we've helped clinics take control of their regional market.

​

Any thoughts u/Kharm13?

From a marketing company in the healthcare space...

Here are some real, actionable tips.

1. Google Business listing optimizations. Add proper information. Add Q&As. Add Services. Add Products. Add Articles. This will put you above most listings.
2. A proper website with tons of medical content. Include one page per condition you treat and one page per service you offer. Educate your audience. We personally like WordPress as the CMS (Content Management System).
3. Add blog posts to the website with exact-match URL structure. Example.. If I am a chiropractor in Scottsdale, AZ, a blog post might be www.\_\_\_\_\_\_.com/back-pain-scottsdale-az OR www.\_\_\_\_\_\_.com/stretches-that-reduce-backpain
4. If on WordPress, install RankMath SEO and ensure well-crafted SEO titles and descriptions
5. Get Google Search Console and submit your sitemap
6. Optionally submit individual pages
7. Optionally (and controversially) tap into the Google Indexing API for faster indexing
8. Have an online booking system which is easy to book appointments on (Jane is nice)

So many more tips, but these will put you ahead of so many practices.

These questions are important, yes; however, don't be paralyzed by the business structure. It should have a 0% impact on whether or not you start a practice. Think about operations, sales, and other more impactful things!

​

But yes, the obvious advice is the right advice, seek out an accountant when that time comes.

Not sure about this EHR (Chirotouch); however, practices we work with in acupuncture and related medical fields use Jane. Great support and easy pricing.

​

As for a website, find a medical marketing firm to handle it. We, for instance, typically charge $5k to $20k. So anywhere in that range, or even higher, can be reasonable.

Find an accountant who will help with the boring business startup questions.

​

Invest in marketing.

​

Don't get caught up in square footage, state-of-the-art equipment, etc etc... Businesses exists to make money, not spend through the roof. You can start modestly.

Target the right audience. Not every potential patient should be your patient.

Fantastic advice. Marketing > floor space. Any day of the week.

Start your own practice!

Every clinic we work with is using Jane. They are billing out six to seven figures yearly no problem. Big thumbs up from us.

There are entire acupuncture clinics specialized in fertility with some resounding reviews!

Advice on the marketing side... Find an agency that works in medical sectors specifically. They will know how to target the right audience.

​

Start with organic traffic, then venture into CPC ads when the time is right. CPC ads can be a money pit with no returns if done incorrectly.

​

Consider marketing 2-3 months before even opening. Get your organic rankings on Google/Bing a healthy start so the first year won't be too uncomfortable.

Best advice we can give is to check LinkedIn for TCM professionals who list abroad universities in their education experience. Hope that helps!

Medical is always in demand. Just be cautious when dealing with insurance companies, if you are. They are wishy-washy during recession.

​

A well-oiled practice will see little to no impact, though.

You can set boundaries... Many (typically) acupuncture practices we cross paths with do this.

​

Have an online booking system that requires prepayment.

Have office staff handle all inquiries.

Have a professional email that you only check during business hours.

Don't give out your personal cell.

Etc...

​

Otherwise, yeah, consider selling the practice through a broker.