I've never seen one like this

Looks like lamb's-ear and yeah the texture is amazing

Lambs ears get flowers like that

Lambs ear! The flowers help differentiate it from Mullein which has yellow flowers.

Lambs ear. It has a wonderful history and is a beautiful asset to any garden. I plant mine along the edges of my rock gardens.👩🏼‍🌾🌱

Just a heads up, I would not plant any. They are considered an invasive species in the US.

Lambs Ear. It can be a ground cover as it will creep.

Lambs ear

Stachys

Ok, lamb's ear wins! You guys rock! Thank you all 🐑

Lamb’s ear is very pretty! Thanks for sharing.

Unless you can keep it from spreading you better dig it up. It is very invasive. You can cut the flower back before it goes to seed if you want to keep it

It looks like wooly hedgenettle

The monarda or bee balm family looks like that coming up as well.

White sage