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Hey r/advertising community,
As this group continues to grow I want to make sure majority are finding it useful.
I'm looking for your ideas of where we can improve this group and what do you love about it, leave your comments below.
This going to be a long one. Sit tight and enjoy. Hope this helps to those who don't know what to do etc.
Backstory: Since February I have set up Reddit ads for one of my clients. Awesome client, 10/10 product (I and my wife use it daily). In short he is in computer hardware space.
Test 1:
1 campaign, 3 adsets (TOFU, MOFU and BOFU), 10 creatives in each of them.
TOFU adset - various subreddits, not seen our ad, have not visited site in 90 days
MOFU adset - seen ad in 30 days but have not visited site in 90 days
BOFU adset - Visited site but have not purchased.
The idea was to repeatedly show ad in MOFU to test if their TOFU ads did not work properly.
Conclusion: Reddit default DAILY frequency is at 5 (want it lower - contact Reddit rep). What is the total frequency - God only knows. I did failed with too many ads in the same adset. Learned to have only 2-4 ads.
Test 2:
Controversial creative. Well... I don't want to tell you the details but if you know 1 girl on a couch and 5 guys behind her, you might know what I'm talking about. To be fair, the ad actually got a point across and it was liked.
Pro- it went viral on several subreddits. Con- not the best add to cart. Probably going to re-use the design tho.
Test 3:
Stopped creating new ads, reused 1 ad in different audiences. Whenever you create a new ad, you actually create a post. So if you make different ad in 10 adgroups, then that ad will be "divided". That means target audience X won't see what target audience Y has commented. The idea behind this is to increase people's interests in comments, thus engaging and making them more aware of our product and solutions.
Con- Reddit dashboard is kinda limited and if you already have 200 ads (like me) then you'd need to scroll.
Pro- 2x easier to create same ad in new ad groups and the same ad/ post will have more comments thus increasing engagement mroe.
Yes, I'm one of those psychos who open Reddit ads and engages with users.
Tes 4:
Targeting only Shopify best performing countries. This DRAMATICALLY decreased our web visitors, increased CPM but our conversion rate increased and decreased CPA. So it was all good.
Tes 5:
Each ad group targets specific subreddit. While this was pain in the ass to set up (account structure, creative and headline) it was worth cause at the moment I can easily see how each subreddit responds to different ad and I can easily create very specific ads based on your device that they are using.
Con- sadly you can't remove overlapping audiences but the CPM is so cheap that we can afford this.
Pro- getting comments about people asking how we know that they own such device (no, you can't target based on that specific criteria).
Test 6:
Additional placement. There are 2 types of placements - conversations and feed. Before that I was doing placement only in feed cause conversation placements, imho are crap. After browsing Reddit I started to noticed that it could technically be very great, if adjusted and used with adjusted creative and ad copy. Right now I'm sitting 50% cheaper CPM and 1/3 CPC compared to feed placement.
There are probably other tests that I did but can't remember. Either case after some of these ads, Reddit needed about 1-2 weeks to alghorithm pick up things again, so whatever you do BIG changes - do it slowly.
If you have any questions- let me know, will answer (no gatekeeping).
How does it go, let's suppose u have only 1 marketing channel and multiple campaigns inside it, what kind of analytics would u want
Let's suppose some tool support channel based analytics how would u want it to be
I am a May 2024 Master’s graduate in Media Studies with a Bachelor’s in Communications. Any tips for getting into the industry?? The 2024 market is awful and it’s been super hard. I thought the Master’s would help but it seems no one wants to hire people without several years of experience already, even at an entry level. What do I do?
Please comment with the problem u do have regarding management, analytics , etc.
My Aim is to understand this industry to solve problems using tech So I expect nothing in return this is my way to learn more (by serving)
Hey guys, I need a billboard in LA but the client I’m doing it for can only pay through paypal or Venmo and most sites that I’ve seen don’t accept either of those, do you guys know any reliable ones?
Hi all,
Does anyone know of tools other than Sparkpost Competitive Tracker (Bird Competitive Tracker) or Mintels ePerformance that all you to track what brands are doing from an email marketing perspective.
ePerformance lacked the audience sample size, coming in at a pool of only 100K and being limited in its search functionality.
Sparkpost is the ideal tool, however they are limiting agency contract renewals.
While there are many tools out there that allow you to setup an email address which they will then track, I am struggling to find ones with a wide enough data set compared to Sparkpost.
I've identified Mailcharts as a possible contender however utilizing their trial have found that you are not able to search for a specific email domain but only known brands.
Net net, struggling to find a replacement for Sparkpost's capabilities, any assistance would be appreciated
Hi guys,
I really like Spotify's take with this excel spreadbeats on a media plan. I love the idea, but can't find anywhere the xls, because they already deleted the file from the drive. Does anyone have it? :)
Does it differ between the rank e.g. junior mid and seniors? What is it at yours? I’m in a difficult position at a big network agency that is losing finances.
Curious about what everyone’s style is. As creative director, do you tend to give your team direction at the briefing stage, or do you wait until the first internal?
If it’s a good brief, the team should be able to run with it without too much direction initially. But do you give them some guidance off the top?
Conversely, if you are on a creative team, would you prefer that your CD give you direction right away or would you rather have the freedom to see what you can come up with first?
I'm applying to ACD jobs and have always included a cover letter specific to the job with each application. So far, I've yet to meet anyone who's actually read it. Am I wasting my time? Should I just be adding my resume/portfolio url and hitting apply?
I’m interviewing for a role and was wondering what I should expect the salary range to be in these two locations?
I don’t want to undersell myself or lowball myself without knowing the market rates. Thanks in advance!
I have a bachelors in pr & advertising and I graduated during Covid so I got a masters in marketing communications and it opened a lot of doors for me with fellowships and internships. A year and a half later I can’t find a job beyond teaching and I don’t even know I want to work in this industry.
Is there anything else I can do with this degree? Has anyone been able to pivot into different industries?
I am in the process of building a saas platform for media agencies that integrates Client and Vendor Briefing, placement building, billing/budget tracking w/ project management and automation.
Looking where to find investor that specializes in the space. Know any place where to start?
FYI I have 10+ years of agency operations from account, buying, finance and operations in day to day and leadership roles.
I was blessed enough to receive two job offers. One at a small agency and another at a Fortune 500 company. I ended up accepting the offer at the Fortune 500 company. I’m super thrilled about their brand but I also don’t know what to expect now that I’m client side.
I left my last agency job because I was being overworked and staying very late hours or waking up at 3 AM just to start work. I was burnt out 😢 I heard client side has a better work life balance. It’ll be great if you can share your experience working client side and if you like it better than agency life!
Also both are entry level strategy roles and collectively I have about 2 years of advertising experience!
Hey all. I'm looking for an ai tool that could look at imagery/animations already created and create more, using the same colors and style. Blaze ai seems to do this with content, but I was curious if there was someone doing it for graphics.
Any ideas? TIA!
Hey all. I'm looking for an ai tool that could look at imagery/animations already created and create more, using the same colors and style. Blaze ai seems to do this with content, but I was curious if there was someone doing it for graphics.
Any ideas? TIA!
I recently came across an amazing all-in-one marketing tool that's really worth checking out. It lets you create sales funnels, send effective emails, build stunning websites, manage affiliates, offer online courses, and automate your entire marketing process—all from one user-friendly platform. It's designed to make everything easier and more efficient. There's even a free version, so you can try out all these features without any upfront cost. If you're looking to simplify your marketing efforts and boost your business, this tool seems like a fantastic option. "Check out the comments for a link to an article that highlights all the features of the platform.
Good day Redditors.
In the past I have created multiple posts about what metrics you need to look at that will help you grow your business. Let's start with how often do you measure metrics then let's move to what metrics you should avoid looking at and finaly what metrics you need to pay attention to.
In many of my previous posts, I have discussed the importance of not looking at vanity metrics like ROAS and MER.
The problem with these metrics is that they don't tell you much about new customer revenue, returning customer revenue, or profitability.
When we used to measure data using ROAS and MER, it gave us a false sense of winning. The truth is that 4 years back, when we only measured these metrics, we were stuck.
In just recent past, I was written posts about the importance of measuring:
These numbers are far more accurate than ROAS per channel or MER in general, but we still had to level up.
Which bring us to the present. We measure our DAILY CONTRIBUTION MARGIN.
Contribution Margin - your sales minus any variable cost in your business.
If that number is positive, that's great. You are profitable.
If that number is negative = bad, your business is not driving profit, and you need to fix it fast.
The main goal of every business is to be profitable. So the metrics we look at are critical. Especially if you are an e-commerce brand owner. Most Facebook advertisers don't care about this number because they don't own the business.
I'm sure that every single person here, including Facebook advertisers, freelancers, and agencies, cares that they make a profit from their work.
Hopefully, this post will help you stop focusing on ad channel metrics and start tracking real business numbers that actually impact the business.
Agencies and freelancers also need to adapt to looking at numbers that actually matter. I get a lot of messeges and emails from DTC brand owners stating that something is not right with their numbers. Agencies create good reports, but the business is in the red.
Imagine if a lot more of freelancers and agencies would adopt tracking numbers that actually matter.
At the end of the day it's about helping businesses grow. It all starts with looking at the correct numbers that will help you understand if you are growing or not.
Hopefully you found this post valuable.
Thanks for reading. See you in the next one.
Just curious if you guys have had experience with this company so I don’t jump in blindly!
So everyone in the industry talks about ideas. But how do you formulate an idea? I feel like I have random sporadic thoughts, any tips on how to formulate these thoughts into proper ideas? Or exercises to train oneself to do so? Or even books that may help.
I wanna know what peoples experiences were with using Dash Two since I’m considering to use it for an LA billboard
Before creating new ideas, I export the collected creative data and feed it to GPT for analysis. It usually provides some useful insights. Feel free to share your creative techniques here.
Would love to hear stories, be it yourself or someone you know, of what you’re doing for work after leaving advertising industry as a creative. Esp if your work after leaving is a non-creative role.
I see client servicing often leave for client side to do.. business-y things. I guess strat could do consulting. But what about the creatives? Other than setting up your own shop, switching to a UIUX role or doing graphic design inhouse.
TLDR: I’m burnt out, grew to dislike the industry for the same reasons as everyone, and now find my hobbies satisfying my need for creativity more. But honestly don’t know how my prev life designing 3 for $5 chicken wings assets is transferable to any job outside of ad/marketing. Ok enough about me. I just wanna hear hopeful stories!!
Hi!
Working as a Creative obviously means being an ideas machine but sometimes these ideas can run a bit dry.
Just wondering what are some things you do, read, listen to etc. that helps spark creativity especially during creative blocks? Would love to hear.
Thank you in advance!