I was wondering it today, katy perry was a big artist at one point but today I hardly hear of her. I didnt know she had an album after witness, even that project felt like a lost memory at this point. She was one of the biggest in 2010s but she disapeared from around me completely, I dont hear people talking about her.
Miley was in a similar spot according to me, but when she dropped plastic hearts, there were people who talked about it. Artists like Carley Rae jepsen and lorde also had some massive hits and are not "trendy" but do have dedicated fanbases. Katy perry was much bigger than them, what happened ?
The reason I am posting this here, is because I wanna know if somewhere it came down to innovation in musicality, choice of themes, being unique, having a different style etc. Wanna know from a complete songwriting perspective, if it was that.
PS: If someone can analyze a bit or has a link to some blog or video that does, I would love to know how all these factors end up making or breaking careers. I mean examples of artists which went from bad to great or the artists who were really big but then vanished.