Shadow work and the occult ?

Just a guess here, but shadow work deals with a lot of introspection. Some methods of doing this can look or sound a lot like magic or “the dark arts.” mirror meditations or using reflection pools can look a lot like scrying, Jung’s methods sound a lot like seeking counsel from a higher power. Considering people thought DND was part of the occult for a long while, I’m not surprised people mistake self improvement with devil worship.