This has happened to me for the past year, but only with the new listing layout. Etsy has removed the old listing layout, forcing you to use the latest version. Etsy support says that using the Etsy app will automatically enable ads when you publish a new product. I do not use the Etsy app; I only list new products through the Etsy website, which allows you to disable marketing ads before you publish an item.
After listing each item, I go to the marketing tab to disable the ads. However, I sometimes forget because I am listing multiple items at once, resulting in ad fees being charged.
I contacted Etsy a year ago about this issue, and they said they would inform their engineers. As of today, a year later, the problem persists. I even took screenshots and screen recordings of the process, but they would only say they would inform their engineers.
I contacted Etsy support today, and they literally danced around the question and cut and pasted templates to frustrate us and make us give up. If we tried to get more information about the problem, customer support said this was not an issue other customers had reported and ended the chat with the following message:
Since I have provided all the information about Etsy Ads and how it was enrolled automatically, I will be disconnecting this chat now.
Feel free to check our help article on How to Turn Off Your Etsy Ads Campaign.
https://help.etsy.com/hc/en-us/articles/360044099373-How-to-Turn-Off-Your-Etsy-Ads-Campaign?segment=selling
Thank you for contacting Etsy’s support team
It seems the new CEO has purposely integrated this issue into their UI/UX, hoping their users will forget to disable ads. This will generate a lot of revenue for their shareholders, as not everyone will remember to disable ads each time they list products, especially if you list multiple items daily. Additionally, the fact that you cannot set a daily budget of $0.00 is very questionable. The minimum ad rate you can set is $1.00.
After conversing with multiple customer service representatives, it appears that they are attempting to conceal this issue until some form of class action is initiated regarding this practice.
Additionally, after raising this concern multiple times to find a workaround to stop auto-enabling ads, my store was penalized by having the Star Seller badge removed for a final policy violation, even though I have had no issues or warnings and still qualify for the Star Seller badge.
These are my thoughts after keeping track of and logging my interactions with Etsy.