calgarysun.com/news/local-news/blue-sky-city-new-logo-calgary/wcm/6ebd90f9-bc25-4fa0-a327-f162f2fd8fbd
'We have a story that’s rooted in truth': Calgary reveals new Blue Sky City logo
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Could have used AI to generate 50 ideas, ranked choice voting on it down to top 3. Refine the best, another round vote for final. Revise final with any small amendments.
That's like an afternoon and will cost less than $15,000 to fully buy a rocketship PC to run local image generation models, in house, forever.
Sad it didn't go to a local artist? Sad some tax money cant go to a yyc overpriced marketing firm? OK, so now you get what we see here.
True. They also could have simply done nothing and left it as is. Nothing wrong with current logo and slogan
Even better plan.
It went to a local agency, Daughter Creative.
All the other shit you said seems obvious, simple and easy, but it’s not. Getting that many people to approve things is a complicated process, it takes forever, and it’s like herding cats because people are idiots.
We’re not dealing with a room of professional designers who are educated in this field, you’re dealing a group of people whose experience and taste varies greatly.
If it was a simple as you said, everyone could do that, but it’s not and they don’t.
It went to a local agency.
That is my point exactly, yes. The choice is outrageously expensive while local human, or extremely cheap and AI. Save taxpayers a few million. The outcome, I assure you, would be equal quality at best.