Hey all,

I know sponsorship patches on jerseys and helmets are generally despised, but what company’s patch would it absolutely infuriate you to see on your team’s uniform?

For me, as a Leafs fan from Southern Ontario, it might be 407 ETR. Someone on r/leafs made this comment, and on reflection, I agree.

407 ETR is the private company that owns and operates the Highway 407 toll road in the Greater Toronto Area. In the late ‘90s, the conservative provincial government gave away this then brand-new freeway, meant to be a northern bypass of the horribly congested Highway 401, to private interests under a 99-year lease, who have since gouged commuters with outrageous prices and contributed to even further gridlock on the 401. It was always meant to be a toll road, but the fact that all revenues are going into the pockets of private interests is just infuriating beyond belief. It’s now majority owned by the Canada Pension Plan Investment Board, so I guess we could at least say 407 revenues are going to fund our social safety net, but still.

I’ve seen 407 ETR ads on the sidelines during TV broadcasts of the National Bank Open (major professional tennis tournament in Toronto held each summer). Can you imagine if they graced the historic blue and white Leafs sweater? Sacrilege!

Anyway, what corporate logo would it absolutely infuriate you to see on your team’s kit, and why?

Thanks!!