$40 for 1.4k views on YouTube ($0.03 per view)

Marketing 101

1/2

Still in the middle of the campaign, but a great way to promote your video/music AND get views on the video at the same time. These views stay on the video. Only half way through this mini marketing campaign. To be clear — this is for views — subscriptions, clicks, and engagement are different types of campaigns. Good for any artist for a little boost if you do the targeting the right way!

in musicmarketingby dontforgetthef

71%

27d

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FactCheckerJack

26d

I ran a youtube campaign and got about 1.5-2 cents CPV and a view rate of around 80% (I had another ad that got a view rate of 40%, so that song was apparently a little less good). I was spending something like $210/month for 5 months and got around 50,000 views. However, in that period of time, I only gained 3 subscribers, very few likes, and there's no guarantee that all 3 of them were driven by the campaign. So these kind of campaigns are definitely good for getting views up, but they suspiciously don't seem to do a great job at converting to subscribers in my experience -- e.g. hundreds of dollars per subscriber. And your campaign doesn't seem to be doing nearly as good of results, so... I'm guessing you're not going to be getting a lot of subscribers. These type of campaigns are probably a wiser choice than buying fake streams if your interest is getting your view count up and building apparent clout, since you're at least getting real exposure and improving your algorithm rather than killing it.

Right this second, I'm of the view that the best thing to do might be to create numerous songs including at least a handful of pretty good ones, create a lot of IG content including at least a dozen pieces of very good reel content, and then running an IG campaign that has a lot of different ad creatives, like 10-20, and letting the ad manager optimize for the best creative. Before you do the IG ad campaign, you could always run a similar concept on youtube where you run an ad campaign on like 20 different songs to let the optimizer figure out what is your best or your 3 best songs so that you know which songs to focus on converting into IG reels. Then make multiple reels out of each song. Because ultimately, these ad campaigns perform a lot better when your ad creative and song are very good, and the ad optimizers can do a lot to help you figure out what your best content is. But first, you should work on creating a lot of pieces of quality content to work with.

(Btw, my best success with youtube ad campaigns came when I targeted like hundreds of specific channels, rather than an audience in my genre. Channels that were artists in the same genre, podcasts in the same genre, non-artist channels that upload music like Uproxx, etc.)