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3 months +
(Also always tell them more than you think so that you don’t accidentally pressure yourself too much)
This isn’t what a UX designer generally does…. But it all pays the same I suppose. You should only need to design 5 or 6 unique templates, define the design system, work out the IA/navigation, determine the user groups, determine if any users need to be authenticated or not, decide what cms to use for the blogs… you really shouldn’t be picking out the images, that’s weird. Don’t they have a marketing department? Do they expect you to code the site too?
i noticed when interviewing candidates semi-recently - apparently now designing a web page is considered UX.
yes, technically, web design involves UX. but you could also argue print design involves UX, wayfinding/signage is UX, etc.
No you can’t they’re different mediums.
They have a director of marketing (who always claims that “we have no competition” whenever I bring up competitor analyses) and even a “lead brand designer,” but everyone is busy with one of the CEO’s 10+ businesses. This company reminds me of an unorganized startup.
I’m not expected to do any coding.
There’s something also called ‘indirect competitors’ that may be worth looking into. Competitors with different products or services but tackling the same client needs.
I would have estimated between 300-360 hours for 60 unique page layouts back in 2008 when that was last a viable unit for measuring level of effort.
Wait. Are you well versed in all UX facets well enough to provide IA, content and UI?
Do you have any experience in user and usability testing?
Are you a FTE? Can you hire subs?
This is a big one.
Overestimate and spend a good amount of time before you dive in just plotting out the strategy and feedback cycles.
Yes, I can provide IA, content, and UI.
I have some experience in testing, but this is one of my first full-time roles.
I am the only person at the company that knows Figma. But they aren’t open to hiring anyone new.
I still feel lucky to have found a job this year.
(Edited to add that no one here cares about studies or IA. They just want prototypes that they can show to the CEO and give to the overseas dev team.)
I understand you feel lucky to have found a job, but this sounds like a disaster in the making. Good luck.
Time always depends on a ton of factors. Things like other departments involvement (e.g. marketing, sales, etc.), research or general discovery duration, required features, if animations are required, feedback turnaround time, user testing, number of revisions, how intensive revisions are, your experience level, competency in Figma, and so on.
Could take 2 months, could take 6, could take much much more. It depends unfortunately.
I do wish you good luck, as this seems like a great opportunity to show your skills and value! You got this.
Thank you - this was very uplifting! Much appreciated.
Redesign the site. 60 pages is obnoxious. No customer needs that much self service info. This company is unaware of usability.
All users won't necessarily navigate to every single page...within those 60 pages there are probably subpages like FAQ, customer support, privacy agreements, Careers page, about the company page, etc. If you were to count the amount of pages on an insurance website like State Farm, they probably have well over 60 pages for the whole experience.
this will be huge good luck but I'd start with benchmarking and visually define the website but how could a website have +60 pages? blogs included in this? you will need a icon and image stock to choose from
There are a lot of unique “tool” pages (calculators of various kinds) and various quizzes and applications that will be spread across multiple pages/steps.
Thank you for the luck - I need it!
When you say start from scratch, does that include logos, visual style, branding, etc?
Why so many pages? And, unless they pay you for content let them do that.
Is the content being provided? Are you auditing the current content to see what's worth keeping or leaving behind? If you're not pairing with a content designer/UXwriter early on to align on a content strategy, it may come back to bite you when you're too far into designs.
60 pages? Depends if you are using the same blocks/elements or if they have unique layout. I'd say 3 min to max 6 months depending on scale.
Did the company provide a detailed list of what each of the 60+ pages should include?
I’d recommend starting with a creative brief if you haven’t already. Hopefully this company (your client?) is understanding of the need for you to get a lot more context of the project. Lots of great questions and comments from others on this thread.
I’m a UX writer and content strategist in the financial space. I’d be happy to discuss with you - reach out anytime and best of luck.
First things first I'd create a sitemap to show the information architecture since 60 pages is quite a lot. Design wise, start with basic wireframes of the landing experience and most important pages. The framework of those main pages will help dictate the designs for the subpages. Create a brand board to show general UI and photography direction, color palette, etc. Make sure everyone is aligned on that before you go into hi-fidelity design (everyone as in the C-suite & Marketing team). Use components in Figma to make your life easier! For development, a simple prototype can help when you do a handoff and/or to share with stakeholders. Good luck!
Edit: Sorry, I forgot to answer your main question! I'd estimate this work taking anywhere from 2-6 months if you're working on this for 40 hours a week.
I hear you and I know exactly what you are feeling from experience. Another way to look at this might be as freedom. You are basically free to do whatever you want. They are not micromanaging you and just giving you some space to do your work. I would encourage you to take your time and have fun with it. When there are holes and missing info, make something up an then take note of that. When you do presentations, include the notes saying that "we don't have x asset and it's not legal for me to use the images". Remind everyone that good assets cost money. I encourage designers to rip from Pinterest and Instagram accounts but to place a big FPO (for placement only) on the design. We have to get creative licenses or spend money to invest in our own images if we want to be picky about it.
Also add that you should condense the pages down to templates. 2-4 templates max
Design systems and reusable grid systems are your friend.
Template and instancing is your friend here.
It’s it 60 total pages? Or 60 unique pages? How many different templates are being developed? Are you doing the content entry? How much discovery and UX are you doing? Is there a sitemap and product map? Are there user flows or are you doing all of the planning? How many stages are there, how many meetings are there? Are there any technical limitations? What CMS is being used? Will you be doing a design system? Do you need to put together a style guide/brand guide/tech spec? How will all of this need to be packaged for your dev team? Are you only making imagery recommendations or are you sourcing stock photography yourself? Are you doing wireframes and designs, or just jumping right into designs? How are you getting buy-in to the visual design of the site?
All of these questions (and more) need to be answered before you can scope this out and know how long it should take