10 PM: Woah, I've got this amazing idea!
11 PM: There's a market for that.
2 AM: Can't sleep, running marketing ideas in my head.
3 AM: Decide to sleep through it and see if it's a good idea the next morning.
9 AM: Wake up. Sometimes it still looks like a good idea.
10 AM: Tell my friends about it.
11 AM: They're not as excited. Maybe they don't understand, it's the greatest idea ever.
1 PM: I'm starting to see some gaps in the idea. The audience may not need it.
3 PM: The gaps widen. Nobody cares.
6 PM: That's not a very good idea all of a sudden.
8 PM: Let's write in the read-sometime-in-the-future list and revisit this (Usually never happens).