I said it on another sub: we shouldn't expect shit, but we should absolutely complain if you don't mind the small effort. Not because we're entitled to anything, but because the more people complain, the more likely it is that they'll give free stuff to appease the masses. It happened with 1st anniversary. They have money to spare and have no competition. Some conflict with their playerbase will actually do them good as a company.
That only works if large sections of the playerbase were collectively organised and did it together. A few people doing it won't mean anything. As it is, I think the playerbase turning into a shitstorm is the far more realistic course of action.