Ramen isn’t the first food to come to mind when you think of sweet treats. Cup Noodles is trying to change that — with a new s’mores-flavored instant ramen.
The limited-edition offering combines microwavable noodles with a sauce-based flavor blend of chocolate, marshmallow and graham crackers, plus additional mini marshmallows to sprinkle on top. The result: a sweet and gooey dessert you can prepare in just five minutes.
While this marks Cup Noodles’ first foray into dessert territory, the noodle maker is no stranger to non-traditional ramen pairings. “Cup Noodles Campfire S’mores” is the latest in a series of seasonal flavors aimed at shaking up how consumers perceive the brand.
Nissin Foods USA Senior VP of Marketing Priscila Stanton pointed to previous limited offerings as Cup Noodles’ efforts to expand beyond a “pantry staple.” That lineup of flavors includes Pumpkin Spice, Everything Bagel and Breakfast (a mixture of the classic breakfast combination of maple syrup pancakes, sausage and eggs).
“Ramen is eaten at all parts of the day during all times,” she said. “We believe that ramen can play in all of these different areas, and sweet is definitely one of those areas that we’ve had some success in.”
Ramen isn’t the first food to come to mind when you think of sweet treats. Cup Noodles is trying to change that — with a new s’mores-flavored instant ramen.
The limited-edition offering combines microwavable noodles with a sauce-based flavor blend of chocolate, marshmallow and graham crackers, plus additional mini marshmallows to sprinkle on top. The result: a sweet and gooey dessert you can prepare in just five minutes.
While this marks Cup Noodles’ first foray into dessert territory, the noodle maker is no stranger to non-traditional ramen pairings. “Cup Noodles Campfire S’mores” is the latest in a series of seasonal flavors aimed at shaking up how consumers perceive the brand.
Nissin Foods USA Senior VP of Marketing Priscila Stanton pointed to previous limited offerings as Cup Noodles’ efforts to expand beyond a “pantry staple.” That lineup of flavors includes Pumpkin Spice, Everything Bagel and Breakfast (a mixture of the classic breakfast combination of maple syrup pancakes, sausage and eggs).
“Ramen is eaten at all parts of the day during all times,” she said. “We believe that ramen can play in all of these different areas, and sweet is definitely one of those areas that we’ve had some success in.”