Is there shame in running an outsourcing business?

Shameful, no. Negligent, yes.

First, I think it will be extremely hard to be successful since you have no ability in the type of service you will be offering. Your clients will want to make sure that the person handling the bookkeeping is reliable and knowledgeable. You will be outsourcing, meaning that there is no guarantee that the actual bookkeeper will stay. Theres is no way to guaranteeing the quality of your service if you have no idea what makes a good bookkeeper.

Most importantly, bookkeeping is no joke and there is high liability involved. Remember that if there is a screw up, you will be held responsible.

To answer your second question, service base business do not sell at a high value, that is because clients want to keep working with the same “person” not the same business. Unless you create a well known brand, then yes perhaps you can sell the goodwill, but don’t expect that high of a value.

If your strength is marketing and you believe that you can grow a business, why don’t you start a marketing company? Or become a consultant for various companies? Is there a reason why you are not going that route?